The value of Gen Z in digital marketing

Jan 30, 2024

Young people are dangerously undervalued in today's workplace. Giving those with fewer years of experience a chance to prove themselves could have an extremely high payoff.

Think about it. My fellow Gen Z'ers have grown up with the world at their fingertips. Most of us have gone viral at least once, for the most random thing imaginable.

I've honestly found that the younger these kids are, the less shocked they are by a million followers. To be quite frank, I think a 15 year old girl (like my little sister) would die laughing at the social media strategy that a middle aged business owner has poured months into.

That's harsh, but I believe it to be reality.

There are obviously some exceptions to this rule, but for the most part - if we want to make significant strides with technology, young people should be included in the conversation.

I graduated with my Bachelor's degree in entrepreneurship when I was 19 years old. Not really sure why I did that, other than just having too much energy, but anyways - I've landed myself in a lot of situations that most people my age don't encounter. I'm 21 now, and I've sat in all kinds of Very Adult Professional Meetings.

One of the most recent was around tech. Halfway into the conversation, I was completely zoned out. I started to wonder why I was so disengaged, and almost distrustful of the conversation.

Looking around, it hit me that nobody else at the table was under 40. Watching them spend 10 minutes just trying to AirPlay, and proceeding to discuss the Next Big Thing in Tech, I felt unsettled.

I tried to jump into the conversation when I could, hoping to share my perspectives and ideas. I was interrupted without fail, every single time. In a room full of middle aged people talking about innovation in technology, I was blocked from contributing even ONE of my ideas.

I was never even able to tell them about my past digital work, and how it could have been utilized for the project.

The whole time, I kept thinking about all of the absolute technology WIZARDS my age who could have made this entire operation move at 10x speed.

All this to say, hear young people out. Especially about the digital world.

In doing so, you'll stand out from the crowd and unlock limitless potential.

Learn more about what our team of young creatives can do for you.